[Feî-ué]

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Feiyue means ‘flying forward’ and I only started noticing this brand late last year with the launch of their awesome pop-up store or truck to be correct. Vintage, comfortable and pleasing on the eye, these charmers were popular in the 1920’s Shangai and then acquired by three wise Frenchman who added some French aesthetic to create and evolve the shoes into the icons that they are today. They eventually made their way to South Africa, much to the delight of hipsters from Woodstock to Melville.

I have yet to purchase a pair so I can’t speak about their wear and tear but from what I hear, they’re keepers.

I have spotted a few favourites which I have my eye on and I hear there’s a massive sale so have a look at their collection at http://www.feiyue-shoes.com or have a look at their Facebook page at https://www.facebook.com/feiyue.southafrica

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