One site that houses everything that you’ll love, one site that will rule your wallet… if you’re not too click-happy.

I was recently introduced to the latest online fashion store, 
To me, it wasn’t just another online store, it actually evoked emotion ( apart from making me really, really warm on the inside over everything that I saw on the site) but it took me down memory lane to my days spent abroad, where I used to “ooh” and “aah” at the cutting edge fashion that Europe had to offer. Trust me, the fashion is that good.

The online store has its roots in South Africa and was formed by a group of local entrepreneurs.  Bent on bringing exclusive fashion items to the masses, the store  is also armed with an out-of-this-world e-commerce site that offers you a safe and sleek shopping experience.

The fashion
The store has a clearly defined mens and womens range that caters for the trend-conscientious and ever-evolving fashionista and fashinosto.

The store houses some never-seen-before haute couture for the street with concessionary brands like ElevenParis, Shutz and Revolution to Private Label Brands (and proudly South African) Apologies Aside (a funk odyssey), Sgt Pepper (hipster galore)  and Golden Lace Club (jaw-dropping shoes).

Around the world
Yes, global fashionistas, the store caters for you. Click, double-click and your parcel will be on your way even to Australia and Europe! How’s that for global takeover?

Have a look around the shop at, follow them on Twitter for the latest updates or have a look at their awesome Pinterest board.

These are my favorite looks that can be found in store now.

Apologies Aside
Apologies Aside
Sgt Pepper Bradford Shirt
Sgt Pepper Abner Tee

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