“Life is very shirt” – The Blue Collar|White Collar experience

I have a secret and it would take a competition for it to be outed. See, I’m not a shirt guy – I live in a t-shirt, however, I’m a sucker for a crisp white shirt. It’s really just a reflection of my personality – simple, versatile and classic like a Calvin Klein ad circa 1990’s… ha!

So having the task of getting out of my comfort zone, I found myself being drawn into the Blue Collar White Collar (BCWC) store in Rosebank, Johannesburg. The product of Cape Town duo, Paul van der Spuy and Adrian Heneke, who both have a rich history in local fashion, BCWC preaches life, passion and a shirt.

BCWCS Shopfront  Rosebank
BCWCS Shopfront Rosebank

The store:
Don’t expect a traditional menswear store, this store is a reflection of the brand and its personality. You walk in and you can see the distinction between their two product offerings, which is what I’ll get to in a minute.
However, it’s carefully and methodically arranged that it’s almost a marriage of the two – even the artwork lends itself to the lines. I loved the feel of the store; it’s boutique-like but without the presumption.

Top two pics are inspiration for the White Collar range. Bottom two pics inspired the Blue Collar range.
Top two pics are inspiration for the White Collar range. Bottom two pics inspired the Blue Collar range.

The lines:
You won’t find a Carducci here, no sir. The shirts are designed by the Adrian and Paul and produced in Cape Town.

Blue Collar Range and inspiration.
Blue Collar Range and inspiration.

Blue Collar is reflective of the “blue collar worker”; it’s more industrial, daring and relaxed. Here you’ll find the checks, gingham and florals. This is Paul’s personality I’m advised.

White Collar Range and inspiration
White Collar Range and inspiration

White collar is for the classic gentleman. Drawing from the preppy, golfer and Bond looks, this is where you’ll play if you want to make a serious impression in the boardroom and pretty much anywhere.

Adrian and BCWC packaging
Adrian and BCWC packaging

Competitive edge:
I was in luck because Adrian happened to be in the store. This charmer took me on the BCWC journey and you’ll be pleased to know that although they have 2 stores, the product has some exclusivity. As Adrian explains, he normally buys one roll of fabric from which approximately 25 shirts are made – yes, 25 only!
New stock is rolled out every fortnight to ensure that they stay on trend and that consumers always have something to look forward to.

Pricing:
Expect to pay anything from R600 to R1200.

Extras:
Sadly, not. Alteration services available but it could take up 7 weeks – not ideal for the hasty groom or the frequent traveler. This particular store also has limited accessories like ties and bow ties but the sell cufflinks, which is a bonus.

Verdict:
A non-assuming store with friendly and personal service that offers local, high-quality and stylish shirts for the man with a balanced lifestyle and budget.

Find them at:
Johannesburg – Shop GF08, The Zone at Rosebank Mall, Oxford Street, Rosebank.
T: +21 11 024 1380 | E: adrian@bluecollarwhitecollar.co.za
Saturdays at The Neighbourgoods Market – 73 Juta Street, Braamfontein, 9am – 3pm

Cape Town – Shop G21, Lifestyles at Kloof, Kloof Street.
T: +27 21 426 1921 | E: anna@bluecollarwhitecollar.co.za
Saturdays at The Neighbourgoods Market (Old Biscuit Mill) – 347 Albert Road, Salt River, 9am – 2pm
Wah wah wah: http://www.bluecollarwhitecollar.co.za

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