Park Chan-Wook for Ermenegildo Zegna’s Arose|Reborn

Zen what and Park Chan who?

Italian luxury fashion house, Ermenegildo Zegna have teamed up with (one of my favourites) Korean director Park Chan-Wook (Old Boy, Lady Vengeance and Stoker) to launch their latest campaign, “Arose|Reborn”.

The campaign focuses on the new breed of leaders and will be rolled out in a series of four films that will be released during September and October.

The first episode, “You’re not wearing that” was released on 15 September with the two lead actors impeccably dressed and styled in Zegna Couture, obviously.

I’m excited to see the campaign in its entirety but more so, the outfits and Chan-Wook’s treatment of the brand.

Watch the trailer here https://www.youtube.com/watch?v=62XTIECjfrs&feature=youtu.be

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