Storytelling is as old as time. Marketers have been doing it forever if you think about it. It was the theme for this year’s Digital Edge that took place at the Sandton Convention Centre, Johannesburg. Brought to you by Native VML and Nedbank, the event is its 7th year and it was my first time … More #DigitalEdge2015: Making Stories
I remember going for an interview back in 2007 and to my surprise, the interviewer commented on my taste in reading material. Totally shocked, I just smiled, shocked at the realisation that she had a peep at my Facebook profile which is now, sealed tight. Yes people, we are being watched. Subsequently, social media has … More Social Media: How’s your social CV?